Boost Your Online Presence with Keyword Research from SEO Northampton Companies
Without keyword research from SEO Northampton experts, internet users wouldn't be able to find your website and use your services. Keyword research is essential for any business but despite its importance many companies still don't understand how to use this simple technique to make their website stand out from their competitors. Keyword research is essentially researching the keywords your customers would use to find your website and integrating these words or phrases into your site so they can find you. With these essential steps you can use keyword research to boost your online presence in a very crowded market…
Use the Right Tools
SEO Northampton specialists suggest tools like Google AdWords and Google Trends as a great way to start your keyword research. These tools tell you how popular certain keywords and key phrases are. If you have a number of phrases and words in mind of what people interested in your services would search for, these tools help you narrow down which words and phrases are most valuable to your site by telling you how many people searched for them. Google Trends goes one step further by suggesting phrases that may be of use when it comes to targeting your website for search engine success. You can view local and global monthly searches and check out your competition for each individual word or phrase.
Monitor Your Site's Performance
Another technique used in keyword research is looking at your website's current performance. Google Analytics' ‘Queries' function allows you to see key phrases and subjects that are currently driving users to your website. By pinpointing which keywords are already useful, you can tailor your website content and even the articles that go onto your website's blog to include these keywords and phrases, therefore, boosting your on-page SEO, ranking and online visibility. Include keywords and key phrases in the body and title of your blog to make these useful articles easier to find and drive traffic to the wider website.
Gather Keyword Ideas
Liaising with members of your team can be a vital source of ideas relating to keywords and phrases. By simply enquiring about what topics you have been talking about as a company you can highlight phrases that may have occurred to users when searching for your services! SEO Northampton experts believe that involving every member of staff at your company in your keyword research strategy may just be the key to finding significant topics or phrases that you may have missed.
Article Source: http://www.articlesbase.com/seo-articles/3-keyword-research-tips-from-seo-northampton-experts-6575446.html
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